Ergonomic design. While the concept may sound complicated, it’s actually very relatable to how you go about daily life. Ergonomic design is all about improving the interaction between products and the people that use them. When you think about it, it simply makes sense that the products that you research, invest in, and then incorporate into your daily life should be designed to help improve it. Ergonomic design principles are a foundation of the complete Bosch portfolio (you can read about ergonomics and our wall ovens here), and one of my favorite examples of this concept can be found in our award-winning dishwashers.
For many consumers, dishwashers provide the initial introduction to our brand. Bosch dishwashers are known throughout the industry for being the leader in quiet, efficiency and performance. But, when it comes to the design of our dishwashers, there’s more beneath the surface than meets the eye.
Let’s start with one of the biggest challenges for consumers when it comes to the dishwasher…that is, loading the dishwasher.
For more than 50 years, Americans have loaded the dishwasher a certain way. Everything had a place on either the top rack, or the bottom rack. Silverware and other hard-to-place items, such as measuring cups, serving spoons and spatulas, complicated the process. The introduction of the silverware basket helped address some of these complications, but there was still room for improvement.
To address this issue, Bosch introduced the third rack, or a special “home” to house these items. Not only does the third rack make efficient use of the dishwasher cavity to create more loading space, but the placement of the extra rack eliminates the need to bend over, allowing you to load these hard-to-place items from a neutral position. The end result is a more comfortable, efficient after-dinner clean up. No longer will you struggle with bending down to load or unload silverware from a bottom-rack basket, or trying to dislodge cooking utensils from the wreckage of an over-crammed middle rack.
The third rack is a rather obvious example of this design principle – it’s a product feature that you’re certain to notice and utilize every day (loading the dishwasher is a daily activity for most of us, after all). A more subtle example of this concept is the design of our dishwasher control panels. From top control models (pictured above) to front control models (pictured below), all Bosch dishwasher control panels are installed at an angle to provide perfect visibility without having to lean down. You may not notice this understated design alteration at first glance, but before long you’ll wonder how you ever lived without it.
Simple, efficient and functional. Through ergonomic design, Bosch is transforming the process of loading the dishwasher into a whole new experience.